In 1988, Mr. Sherzada began his professional journey in the ceramic and sanitary sector, working alongside other showroom partners. Through sheer dedication, he gained deep industry knowledge and trust among customers. After two decades of hard work, he finally launched his own independent business — Sherzada & Co. — in 2008, establishing a full-fledged showroom that would become a landmark in the market.

What began as a vision turned into a legacy. Today, Sherzada & Co. is a household name across Pakistan known for authenticity, top-tier brands, and uncompromised customer satisfaction.